adwords
Google is a powerful platform and today businesses are aware of its importance in their business growth.
Businesses want to be seen on Google Search Result Pages when people are searching for their products and services. They want to leverage the opportunity to sustain the high market competition
Overview | Benefits | How it works | Costs
Is your business using Google Ads?
Get the most out of Google for your business
Be seen. Be found. Attract more customers.
Affordable Google AdWord campaigns and management.
Let us help you!
Learn more about Google below ...
Get your ad on Google today
Be seen by customers at the very moment that they’re searching on Google for the things you offer. And only pay when they click to visit your website or call.
Why Google AdWords?
Attract more customers
Whether you’re looking to bring in new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google AdWords can help.
Advertise locally or globally
Target your ads to customers in certain countries, regions or cities – or within a set distance from your business or shop.
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Advertise locally or globally
Target your ads to customers in certain countries, regions or cities – or within a set distance from your business or shop.
If you need us, we're here
Stone Hut offers full support for all Google AdWord related campaigns.
Benefits
Over a million businesses rely on Google AdWords. Here's why
Get your business found
Whether you’re looking to attract new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google AdWords can help.
Connect with customers across the web
You can reach relevant customers on relevant websites across the web. A range of options let you target by website type, audience type or remarketing, when and where it matters
Take the guesswork out of your marketing
Measurable, accountable, flexible
Google AdWords shows how many people notice your ads and what percentage click to visit your website, or call you. With the tracking tools, you can even see the actual sales your website is generating as a direct result of your ads.
Insights around the clock
You can see how your ads are doing at any time by logging in to your Google AdWords account. To save you time, we’ll also send you a monthly summary listing all the key stats and numbers that matter.
Stop, start, pause, test
You can tweak your ads, try new search terms, pause your campaign and re-start whenever you like, for free – and all within Google AdWords
Right time, right place
Advertise locally or globally
Target your ads to customers in certain countries, regions or cities – or within a set distance from your business or shop.
Reach the right people at the right time
Your business gets found by people on Google precisely when they're searching for the things that you offer.
Reach your customers, whichever device they're on
In today’s mobile world, you need to be advertising on every device that your customers are using – desktop, laptop, tablet and mobile. That way, when they’re searching, browsing or buying, you’re right there.
How it works
Creating your ad campaign
1. Choose your campaign type
Search Network only - your ads can appear throughout sites on the Goolge Search Network. This campaign type works by linking your AdWords keywords to the words or phrases someone uses to search on Google, then showing relevant text ads on search results page.
Display Network only campaign, your ads can show throughout the Google Display Network. This campaign type works by matching your ads - including text, image and videos ads - to websites and other placements like YouTube and mobile apps, with content related to your targeting.
2. Creating Ad groups
Creating ad groups allows you to organise your campaign into sets of ads and keywords that directly relate to each other, which can imporve your Quality Score and help boost your return on investment.
3. Targeting your audience
Showing your ads to the right customer is a key part of a successful advertising campaign that helps you reach your goals. There a few different ways that you can target your audience.
Keyword targeting - Choosing high quality, relevant keywords to help you reach the customers you want, when you want. Using keywords or phrases to trigger your ad to show for a customer's search in different ways.
Negative keywords - You can also add negative keywords that prevent your ads from showing to people searching for those terms or visiting sites that contain those terms.
Display Network targeting - Contextual targeting : Match relevant site content. Keywords: AdWords looks for sites based on content related to your keywords. Topics: lets you place your AdWords on website pages about the topics you choose.
Location and language targeting - Target the geopgraphic areas where your ads can appear. You can select entire countries, individual regions or cities within a country, or certain distances around your business location. This helps focus your advertising on the areas where you'll find the right customers. Language targeting to show your ads to customers who speak a particular language.
Device targeting - You can also reach your customers while they're on the go. Mobile devices with full Internet browser's can display websites similar to the ones you'd see on a desktop computer. This wide variety of media available on mobile devices, means that you can show your ads in many different ways and tailor your message to be compelling to customers on mobile devices.
Creating your ad
Depending on the type of campaign you create, different ads formats and ad extensions will be available to use.
Types of ad formats:
Text - Words only. Maintain ads quickly and easily, reach customers when they search on Google.
Ad extensions - Extends your ads with more information such as additional links to your website, phone number making your ad more relevant.
Image - Static or interactive graphics. Showcase your product or service in a visual way.
Video - Delivery a rich and engaging experience to customers.
Product Listing Ads - Text ads that contain product features and pricing information. Goes to a product purchase page on your website.
Call-only-ads - Drive phone calls to your business with ads that include your phone number.
Types of ad extensions:
App Extensions - show a link below your ad that sends people to the app store.
Call Extensions - let people click a button to give you a call. Give your ad a call button.
Location Extension - help people nearby find your nearest shop or business, or give you a call. Add a map pin and call option to your ad.
Review Extension - showcase third-party review from reputable sources.
Sitelink Extension - Add links to help people find what they are looking for. Choose your sitelinks.
Callout Extension - add descriptive text to your ad to help people learn more about what you have to offer.
Quality landing pages and ads
The goal is to create closely coupled relationship between the ad and the content of your landing page can result in higher conversation, increase the message match, reducing bounce rate and higher Google quality score and ad rank.
Ad rank determines the order in which your ad shows up on the page.
Example of a good ad and landing page.
Costs
You're always in control
Start with any budget
How much you invest is up to you. Just begin with a daily budget that you're comfortable with, then adjust as you go. Many businesses get off to a good start with a budget of at least R60 - 120 a day.
Flexible budgeting
Setting how much you’re willing to pay each time someone clicks your ad is easy. And you can change it later at any time. You can adjust, pause or end your campaign at any time without extra charge.
Up-to-the-minute reporting
Whether it’s website visits, shop visits, online sales, phone enquiries or newsletter sign-ups, the tracking tools always show you what Google AdWords is delivering.
