analytics
Get the insights to improve your business
Explore new ways to see what's working and fix what's not.
Measure, learn and grow
Google Analytics lets you do more than measure sales and conversions. It also gives insights into how visitors find and use your site, and how to keep them coming back.
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Get to know your audience
Google Analytics helps you analyze visitor traffic and paint a complete picture of your audience and their needs. Track the routes people take to reach you and the devices they use to get there with reporting tools like Traffic Sources. Learn what people are looking for and what they like with In-Page Analytics. Then tailor your marketing and site content for maximum impact.
Test. Adapt. Suceed. Repeat
Google Analytics helps you understand which digital marketing strategies perform best. Make changes, re-measure, and test some more to meet your performance goals. Share valuable insights and dashboards with your colleagues and generate reports tailored to the needs of different teams. If there is a dip in traffic patterns, Custom Alerts lets you know so you can act immediately.
