for business
The world's largest professional netowork
Build your professional identify online
Market
Deliver the right content to the right people and boost quality leads.
Marketing products
Check out how LinkedIn can help you engage with professionals.
Build your brand
Drive awareness, shape perception, and develop relationships.
Generate and accelerate leads
Turn your target prospects into leads and customers with relevant content and ads.
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Sponsored Updates
Get your content in front of the world’s professionals on desktop, smartphone, and tablet.
Features
Raise awareness with native ads
Get the word out about your brand across all platforms and use comprehensive targeting options to reach exactly the audience you choose.
Build relationships
Whether you’re sharing your company’s content or an upcoming conference, spark meaningful conversations with the right prospects.
Drive leads
With native ads in the world’s professional feed, your content marketing captures the attention of highly engaged people – and drives qualified traffic right to you.
Here's what you can do with Sponsored Updates:
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Get your company’s updates to more people and attract new followers
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Reach just the right audience with our comprehensive targeting options
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Get your message out on every device: desktop, tablet, and mobile
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Set your own budget and choose from cost per click or cost per impression options
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Use Direct Sponsored Content to easily test your messaging
Display Advertising
Reach the world’s largest professional audience with display ads that drive brand awareness and keep you on prospects’ minds, wherever they go online.
Features
Reach more than 400M professionals with LinkedIn Onsite Display
Accurately target members on LinkedIn and engage them in a professional context with IAB-standard ads, plus formats unique to LinkedIn like Follow Company Ads, Spotlight Ads, Join Group Ads, and more.
Reach your target prospects wherever they travel online with LinkedIn Network Display
Show your ad to the right professionals, whenever they go online — on and off LinkedIn.
Drive quality traffic to your site and track performance
Know exactly how effective your LinkedIn Display Advertising is through built-in campaign and website analytics.
Sponsored InMail
Send targeted messages directly to the people who matter most to your business.
Features
Get the right message to the right people
Send highly targeted messages to the people that matter most to your business – right to their LinkedIn Inboxes.
Stay at the top of the inbox
We’ll also make sure that your message gets seen. A Sponsored InMail only gets delivered when members are active on LinkedIn.
Get outside the box of ordinary email
Then, boost conversions with targeted product and service promotions, thought leadership content, and personalized invitations to events and conferences.
Here's what you can do with Sponsored InMail:
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Reach active members through tailored messages with 100% deliverability
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Keep your key target audiences engaged across desktop and mobile
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Drive conversions with more personalized messages
Text Ads
Drive new customers to your business – on a budget that works for you – with our easy, self-service pay per click (PPC) advertising platform.
Features
Drive the right traffic to you
Get your business in front of the audiences who matter most – and drive them to your website or landing pages.
Generate quality leads
Fine tune your targeting options to reach just the right people and drive high-quality leads.
Pay per click or per impression
Set your own budget and control costs with pay per click (PPC) or cost per impression (CPM) pricing options.
Here's what you can do with Text Ads:
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Choose the professional audience you want to reach
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Easily create your own ads
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Set your own budget – without contracts or long-term commitments
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Pay for only the ads that work – per click or per impression
